Make sure you have a significant sample size in your testing.Test only one element at a time (otherwise, your results will be inconclusive).Some tips to keep in mind during your tests are: It’s important to A/B test every part of your email, from subject lines to your calls to action (CTAs). But the beauty of email marketing is that, over time, you’ll amass critical insights and data about your recipients to make informed changes to your program. The truth is, you’re unlikely to address these questions completely the first time around. What types of actions or activities distinguish your audience from the general population?.Is there a specific vernacular, or slang even, that might resonate with them more than others?.How and when do they prefer communication?.Ask yourself and try to address the following questions in as granular detail as possible: Your audience is more than just a demographic group. A deep understanding of your recipient audience is one of the most important aspects to take stock of before you start emailing them.

Best email clients 2018